Sad News in Taco Bell Land … Gidget the Taco Bell Chihuahua Dies at 15, “Yo Quiero Taco Bell”


How very sad, Gidget, the famed Taco Bell Chihuahua has passed away at the age of 15. Gidget made her TV debut in September of 1997 in the “Yo Quiero Taco Bell” ads. It goes down as one of the greatest marketing tag lines ever in TV commercial history. Gidget goes down in history as one of the most recognizable ad dogs ever.  It is nice to hear that after her promoting days of Taco Bell, Gidget just enjoyed laying around in the sun like a normal dog. Rest in Peace Gidgit.

Gidget the Taco Bell dog

Rest in Peace Gidget

Karen McElhatton, Gidget’s owner, tells the dog was with her trainer, Sue Chipperton, watching television when she began making “strange noises” and suffered a stroke.

Before the dog’s death, “She had a good day and was running around as normal,” McElhatton tells “We’re happy that she was very well off right until the end.”

Other great Taco Bell commercials:

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  • Comments

    One Response to “Sad News in Taco Bell Land … Gidget the Taco Bell Chihuahua Dies at 15, “Yo Quiero Taco Bell””

    1. Michelle Smith on July 22nd, 2009 10:43 pm

      awww She was so cute. She looks almost identical to my chi….I love those commercials

      R.I.P. Gidget

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