Time to Make the Donuts – Or Not


Dunkin Donuts built a franchise around the phrase, “Time to Make the Donuts” as the individual store owners and thier employees would get up early to make the donuts for the day. But in an example of pure feckless corporate thinking that rivals horse manure, the Dunkin Brands corporation is looking at outsourcing the donut making.

Dunkin’ Brands Inc. is considering outsourcing its doughnut-making as it expands into new markets, as opposed to having franchisees make them. The goal is to accelerate development of the Dunkin’ Donuts brand outside its core New England stronghold, which would not be affected.

  Ã‚  Ã‚  Ã‚  ”Our whole effort has been to make it easier for new franchisees to come into the system,” said Margery Meyers, spokeswoman for the Canton-based company. “We’re being more proactive about finding a bakery solution in advance in new markets.”

The appeal of Dunkin Donuts is that the product is fresh and homemade. Can you imagine the new ads where Miguel is heading off to the donut factory saying “Time To Make the Donuts” in spanish? C’mon Dunkin Donuts, wake up and smell your coffee!

Michael Vale, better known as Fred the baker of Dunkin Donuts fame, must be rolling over in his grave right now.

Posted December 1, 2006 by
WTF | 10 comments

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  • Comments

    10 Responses to “Time to Make the Donuts – Or Not”

    1. Robots on December 1st, 2006 9:49 am

      they have not made them around here in years

      stupid like toliet island

    2. Scared Monkeys on December 1st, 2006 11:16 am

      Krispy Kremes are better any how.

      Wonder if John Kerry will make the outsourcing of Donut making part of his 2008 run?

      D&D is out of MA.


    3. mojo on December 1st, 2006 11:20 am

      what do you expect. they’re now owned by those upstanding vultures at the carlyle group.

    4. MIss-Underestimated on December 1st, 2006 11:30 am


      Hey this could be good news, the small family run bakeries will now have that ” fresh made here” advantage.

      Over here the Baskin Robbins and DD stores are not like either one of the used to be.

      Ya Know….why does corporate America always wanna screw stuff up. When you first opened those doors and people were lining up, you have a good thing, then you go and try to make it BETTER, NO?

    5. Scared Monkeys on December 1st, 2006 12:02 pm

      On top of it who didn’t love D&D coffee back in the 90′s?

      People used to buy their beans it was so good, now …

      Now I can’t even stomach it.


    6. kay zee ess on December 1st, 2006 12:04 pm

      Well, maybe if they outsource making the do-nuts to India, the government could subsidize them. Sounds logical to me.

    7. LilPuma on December 1st, 2006 12:55 pm

      I have never ever had a stale Dunkin Donut. I want to know this is something I can count on. Along with reasonably priced GOOD coffee. I love Krispy Kreme, but there are very few of them in my area.

    8. Colombo on December 1st, 2006 7:32 pm

      As for Dunkin Donuts, they’ve been outsourcing the donuts (in-house) for years…..now, with all the noise about immigration reform and crackdowns, they have a foot inside of a bucket and are trying to pry it free……

      btw…..Boston Globe finally discovered the term ILLEGAL ALIEN when “migrant workers” were discovered on the landscape crew of republican presidential hopeful Mitt Romney.

      As for John Kerry:

      SEN. JOHN KERRY (D-MA), 12/3/03: “Well, any candidate for president who stands up and tells people, as some are, that they’re going to just stop [outsourcing] by getting tough on trade or whatever, is lying to the American people. Outsourcing is particularly painful at this moment because we haven’t been creating jobs, and we haven’t been creating jobs to some measure because of the overhang of the 1990s, the excess capacity that we were left with and the need to sort of burn it up.” (Sen. John Kerry, Remarks At Council On Foreign Relations, New York, NY, 12/3/03)

      KERRY, 02/19/04: “It makes no sense at all for the American taxpayer to subsidize sending our jobs overseas. We’re going to repeal every tax loophole and benefit that rewards any Benedict Arnold CEO or company for exploiting the tax code to export American jobs. We should be exporting American products, not American jobs.” John Kerry at AFL-CIO Meeting Speaking on Jobs & The Economy

    9. Carpe Noctem on December 2nd, 2006 3:50 am
    10. molly on December 4th, 2006 1:23 am

      Quit eating store bought donuts. Make your own.
      We do it in New Orleans. To Stop illegal immigration:
      make Mexico a state. To Stop drug trafficking: legalize
      drugs. Very simple. If you use drugs, legalizing will
      not add to the use. It will put the drug dealers out
      of business. The former drug dealers can get jobs in
      the donut shops in Mexico USA, the new state.

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