Daily Commentary – Tuesday, February 3, 2015 – Hopefully All the Superbowl Hype About Deflated Balls is Over

• Now the NFL should concentrate on their PR problem and on the image the players and teams have on children

Nationwide 2015 Super Bowl Commercial, Make Safe Happen – Maybe One of the Darkest, Inappropriate Super Bowl Commercials Ever (VIDEO)

MAYBE ALL PR REALLY ISN’T GOOD PR … Nationwide Insurance delivered a gut-punch to all those watching Super Bowl commercials.

Although this is an important message and something all parents need to be mindful of when it comes to their children, the Super Bowl was not the place to show this commercial. The powers that be at Nationwide decided on the the following to be their 2015 Super Bowl Commercial, ‘Make Safe Happen’ . YIKES! It maybe one of the darkest, inappropriate Super Bowl commercials ever. There is nothing like “DEATH” to break the mood of people trying to enjoy their Super Bowl Sunday. If those who thought GoDaddy’s spoof dog commercial was inappropriate, which was pulled, I could only imagine the uproar over this one.

A Nationwide commercial for the 2015 Super Bowl was called “dark and depressing” and drew a ton of negative online reaction Sunday night.

The spot started off in a whimsical way, with a boy riding his three-wheeler: ”I’ll never learn to ride a bike,” he said.

Daily Mail:

Nationwide Insurance has sparked outrage after showing a ‘dark’ and ‘depressing’ commercial about a young boy who died in a preventable accident during the Super Bowl XLIX.

In the advert, the cherub-faced child talks about all the milestones he will miss out on after dying in an accident, including learning to ride a bike, receiving ‘cooties’ from a girl and getting married.

In a voice brimming with hope and potential, he says: ‘I’ll never learn to ride a bike or get cooties. I’ll never learn to fly or travel the world with my best friend. And I won’t ever get married.’

Speaking directly to the camera, he finishes: ‘I couldn’t grow up. Because I died from an accident.’

UPDATE I: Nationwide defends Super Bowl ad about child deaths.

In a press statement, the Columbus, Ohio-based company defended its ad, stating its intent was to inform the public about the prevalence of preventable accidents.

“The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us — the safety and well-being of our children,” the statement said.

“We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer.

“While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.”

Nationwide Responds to Super Bowl Reaction

February 01, 2015

Columbus, Ohio – Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us—the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.

NBC Sports: Super Bowl XLIX Between Patriots and Seahawks Delivers Highest Overnight TV Rating Ever at 49.7

As they say in South Boston, Super Bowl XLIX gets highest Super Bowl TV rating, EVAH!!!

NBC Sports has reported that Super Bowl XLIX delivered the highest overnight TV rating in Super Bowl history. The 49.7 rating between the New England Patriots and defending champion Seattle Seahawks went down to the last seconds before a victor was determined. In the end, the Patriots won their 4th Super Bowl 28-24 in one of the most thrilling comebacks, nail-biting drives and bizarre endings ever.

It was reported on ESPN’s MiKe & Mike this morning that 78% of the TV’s that were on during the Super Bowl were tuned into the game. 89% of TV’s in Seattle were tuned into the Super Bowl.

The early numbers are in, and the Super Bowl was a huge hit on TV.

NBC Sports PR has announced that the Patriots’ Super Bowl XLIX victory over the Seahawks delivered a 49.7 overnight rating, the highest in Super Bowl history.

Last year’s Super Bowl overnight rating was a 47.6 for the Seahawks’ blowout win over the Broncos. Closer games generally deliver higher ratings; the previous year’s nail-biter between the Ravens and 49ers got a 48.1 overnight rating, which was the record until now.

Super Bowl Ratings Hit All-Time High With Patriots’ Win on NBC.

In the metered-market overnights, the Patriots’ 28-24 victory earned a 49.7 household rating/72 share, eclipsing the previous high of 48.1/71 set two years ago when Baltimore defeated San Francisco on CBS; that game ended up averaging 108.41 million viewers in the nationals.

NBC’s Super Bowl XLIX overnight topped a 50 rating in each half hour from 8 p.m. ET to the game’s conclusion, peaking with a 52.9/73 from 10 to 10:15 p.m. ET.

THIS ONE WAS TRULY SUPER … NEW ENGLAND PATRIOTS DEFEAT SEATTLE 28-24 IN ONE FOR THE AGES

PATRIOTS WIN ONE FOR THE AGES …

In what might just go down as the greatest Super Bowl ever played, the New England Patriots defeat the defending Super Bowl champion Seattle Seahawks 28-24. This one was truly Super, the Pats and Seahawks put on one of the greatest games ever. That is what all Super Bowls should be like. Two evenly matched teams,  an epic game and just one for the ages.

Patriots win 4th Super Bowl!!!

Brady rallies Patriots to 28-24 Super Bowl win over Seahawks.

The Patriots started the 4th quarter down by 10 points and Seattle had all the momentum. But the Patriots showed the heart of a champion as Tom Brady rallied the Patriots with a 5 yard TD pass Danny Amendola in the back of the end zone and a 3 yard TD pass to Julian Edelman (VIDEO) with 2:02 left in the fourth for the go-ahead score. As I said in a previous post prior to today’s game, Julian Edelman is special. Then, just when the patriots thought they would lose another Super Bowl because of a BS catch by Jermaine Kearse, reminiscent of David Tyree, an amazing thing happened. Instead of running the ball in for a TD with “beast mode” Marshawn Lynch, the Seahawks incredibly threw the ball from the one yard line where unknown, but oh so prepared CB Malcolm Butler made the play of his life intercepting the ball.

Malcolm Butler’s goal-line pick clinches Super Bowl win for Patriots

Tom Brady threw four touchdown passes, Malcolm Butler intercepted Russell Wilson in the end zone and the New England Patriots rallied from a 10-point fourth-quarter deficit to beat the Seattle Seahawks 28-24 in the Super Bowl on Sunday.

Brady overcame two interceptions to lead the Patriots to their fourth Super Bowl championship, becoming the third quarterback along with Pittsburgh’s Terry Bradshaw and San Francisco’s Joe Montana to win four titles.

After Jermaine Kearse made a twisting, turning, tumbling catch for a 33-yard gain to the Patriots 5, Marshawn Lynch ran 4 yards to the 1. But Wilson, operating from the shotgun, was intercepted on a pass intended for Ricardo Lockette.

Jermaine Kearse catch that took the air out of all of New England

UPDATE I: Tom Brady (4 TDs), Malcom Butler INT propel Patriots to Super Bowl title.

The Patriots beat the Seattle Seahawks, 28-24, last night to win Super Bowl XLIX after Tom Brady’s latest legacy drive and Malcom Butler’s last-minute miracle interception. The Patriots won their fourth Super Bowl in franchise history in dramatic fashion by erasing a 24-14 fourth-quarter lead.

Tom Brady completed all nine pass attempts for 72 yards and a 3-yard touchdown to Julian Edelman, who ran a pristine in-and-out route to beat Tharold Simon for the score that gave the Patriots a 28-24 lead with 2:02 remaining in the fourth quarter. The 37-year-old QB broke a Super Bowl record with 37 completions on 50 attempts for 328 yards, four touchdowns and two interceptions.

UPDATE II: Tom Brady wins 4th Super Bowl and 3rd Super Bowl MVP.

Tom Brady got the MVP, but it was an incredible team effort.

Tom Brady won his record-tying third Super Bowl MVP award and fourth Lombardi Trophy, leading the New England Patriots to a 28-24 comeback victory over the defending champion Seattle Seahawks.

Brady completed 37 of 50 passes for 328 yards, with four touchdowns — each to a different receiver — and two interceptions.

The Patriots trailed 24-14 in the fourth quarter before Brady connected with Danny Amendola for a 4-yard TD pass with about 8 minutes left, giving Brady 12 touchdown passes in Super Bowls, breaking Pro Football Hall of Famer Joe Montana’s mark.

UPDATE III: ESPN Analysts discuss the play calling of passing the ball at the 1 yard line, rather than handing the football off to Marshawn Lynch. Malcolm Butler’s goal-line interception gives Pats Super Bowl XLIX title.

Forget “Deflategate” … Seattle now has playcall-gate.

After Jermaine Kearse made a twisting, turning, tumbling catch for a 33-yard gain to the Patriots 5, Marshawn Lynch ran 4 yards to the 1. But Wilson, operating from the shotgun, was intercepted on a pass intended for Ricardo Lockette.

click on pic to watch video

Super Bowl 2015: Watch All the Commercials From This Year, Budweiser: “Lost Dog” … SNICKERS® – “The Brady Bunch” … Invisible Mindy Kaling … Real Life PacMan

 Take a look at the 2015 Super Bowl commercials …

First up is Budweiser with “Lost Dog” to the background music of ‘I’m Gonna Be (500 Miles)’. Meet the puppy from the VIDEO. Hey GoDaddy, leave the dog commercials to Budweiser and the Budweiser Clydesdale horses. I mean really, you would mock an ad that makes millions feel good? The hell with animal rights activist, you do realize that web site owners own dogs too, right? Stick with promoting your products with scantily clad images of Danica Patrick. Next time try making a pic that doesn’t piss people off. KUDOS to BUDWEISER!!!

See the rest HERE …

Budweiser: “Lost Dog” – Budweiser #BestBuds

Snickers scores a TD with a Brady Bunch themed commercial, Marcia, Marcia, Marcia!!!

SNICKERS® – “The Brady Bunch”

Mophie 2015 Game Day Commercial – “All-Powerless”

Invisible Mindy Kaling – Nationwide Super Bowl XLIX Ad

Real Life PacMan #UpForWhatever

This is just so old school and new school, all rolled up into one … Very cool