GOOD BYE GILLETTE … YOU JUST LOST A LIFETIME CUSTOMER, #SHUTUP&SHAVE
Gillette, owner by Proctor and Gamble, just made a big marketing mistake, huge mistake. The company whose job it is to sell their products just created a commercial that will in essence lose 50 to 60 percent of the market share of men. Your job isn’t to do foolish social justice, its to sell razors. What better way to do so than to insult your customer base by calling them all bullies and sexual assaulter. Really, “toxic masculinity?” How is this for toxic, you F*ck yourself. Maybe this is what does on in your board rooms at Gillette and Proctor & Gamble, but guess what, all are not guilty. I was just wondering, if an individual of a minority race or say a religious group was known to act in a certain way, would you create a similar ad for them grouping all black, Hispanic or Muslims under one blanket? Hardly.
This type of nonsense needs to come to an end. Last time I checked, it was not only white men who behaved badly. Its not a gender issue, its a character issue.
Gillette has come under fire after releasing a commercial that draws on the #MeToo movement to challenge “toxic masculinity.”
In the ad, the razor brand — a subsidiary of global giant Proctor & Gamble — calls out “bullying,” “sexual harassment” and “toxic masculinity,” and questions: “Is this the best a man can get?” The campaign goes on to encourage men to hold one another accountable for their behavior.
You can contact Proctor & Gamble and let them know what you think of their BS ad.
The razor company’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”.
The company says it wants men to hold each other “accountable”.
Some have praised the message of the advert, which aims to update the company’s 30-year-old tagline, but others say Gillette is “dead” to them.
The ad has been watched more than 2 million times on YouTube in 48 hours.
It currently has 23,000 likes and 214,000 dislikes, at time of writing – and that’s increasing all the time.
This is what the wusification of America looks like. Heaven forbid men be masculine. Because everyone knows that girls/women have never been bullies or harassed anyone.
You have just lost a customer of over 30 years. I generally am not in support of boycotts like this; however, in your case I will make an exception.