ELIMINATED!!! VIDEO KILLED THE RADIO STAR AND INTERNET SHOPPING HAS KILLED THE LIMITED …
The WAPO is reporting that The Limited is going to close all of its 250 stories nationwide. That is correct, The Limited, a women’s clothing chain that propelled central Ohio into a major retail player nationally, will close all of its remaining stores on Sunday. In a statement Friday, the company said that its website, TheLimited.com, “will continue operations after the store closings.” However, the website reads “all sales final” and a number of items were not available in all sizes and colors.
The Limited has posted a message on its website saying it is closing all of its 250 stores nationwide, a move that would make the women’s apparel chain the latest big-name retailer to be wounded by shoppers’ growing preference for online shopping and “fast fashion.”
The posting said that the chain’s website would continue to be open for business.
There had been a steady drumbeat of evidence that trouble was brewing at The Limited. During the December shopping rush, the store’s 80 percent off deals and its sudden decision to disallow returns seemed more characteristic of a fire sale than a holiday bonanza.
And reports have cropped up across the country of individual store closures in recent weeks: Shoppers in the Washington region were notified by e-mail that the Pentagon City store was closing. News outlets in places such as Indianapolis, Albany, N.Y., and central Illinois reported that their local Limited stores were shuttering.
A spokesman told the Associated Press that the company will shut its stores by Sunday and that the closures would result in about 4,000 job cuts.
The Limited was once a cornerstone of one of retailing’s most formidable empires. Founded in 1963 by Leslie H. “Les” Wexner, the store was a 2,000-square-foot box named for its limited assortment of women’s apparel.