DISNEY, MAY THE
FORCE BOX OFFICE REVENUE BE WITH YOU …
It was the least kept secret that the latest Star Wars film would obliterate all box office records. It did not disappoint. Star Wars, The The Force Awakens generated more than half a billion dollars in its opening weekend. The film grossed $238m in the United States, making it the biggest North American debut of all time according to studio estimates on Sunday.
I admit, I was one of those individuals who saw ‘The Force Awakens’ over the weekend. I will not provide any spoiler alerts for those who have not yet seen it, but wow. It was an amazing blend of mixing in the old for us Star Wars connoisseurs, with the new generation of fighting good vs. evil, the light versus the dark side. It more than lived up to the hype bringing back such beloved characters from the original 1977 Star Wars movie as Hans Solo, Princess Leia, Luke Skywalker, Chewbacca, C-3PO and R2-D2.
But as for the new cast, Daisy Ridley as Rey, stole the show. The Force has a new bad ass heroin and her name is Rey. And without giving anything away, the story line of this movie followed an interesting parallel of past George Lucas Star War’s films with regards to relationships. The only family relationship we were not explicitedly provided was that of Rey; however, there were many inferences, hints and reminders from Star Wars past to provide many to surmise who her father is. But that is for the next movie. As for this one, it is a must see, I give it 5 stars!!!
Star Wars: The Force Awakens generated more than half a billion dollars in its opening weekend, smashing the box office record in the US and underscoring why Walt Disney paid $4bn for the rights to the series three years ago.
The film grossed $238m in the US, higher than the $208m mark set this year by Universal Studios’ Jurassic World, and an additional $279m around the world.
It set records in markets including the UK, Germany, Australia and Russia. Global returns will climb further on January 9 when the film opens in China, the second-largest movie market after the US.
The Force Awakens is the first of six Star Wars films commissioned by Disney, which will use the characters created by George Lucas to drive consumer product sales and visits to its theme parks. Macquarie Securities estimates that The Force Awakens alone could generate $5bn in consumer product sales, with Disney earning $500m-$1bn in royalties.