CNN takes it on the chin again. Anderson Cooper, the host of CNN’s “Anderson Cooper 360” ratings have slipped 62% in total viewership and 70% in that all important 25–54 age market as compared to November 2008. OUCH!
Last month, in Cooper’s time slot, Fox News’ “On the Record” attracted an average viewership of 1.9 million while “360″ averaged 672,000; repeats of MSNBC’s “Countdown” and HLN’s Nancy Grace show averaged 655,000 and 458,000, respectively.
But in the ad-friendly 25-54 demo, those same repeats won out over Cooper with 224,000 (MSNBC) and 214,000 (HLN).
CNN’s Anderson Cooper’s ratings are falling fast that Barack Obama’s … if that is possible.
As stated at PJ Media, this is what happens when you provide a product that only targets half the market while showing public disdain for that other half where they will never watch you. When Dobbs bolted from CNN, he most likely took many viewers that watched CNN in spite of the programming. No longer.
Think CNN is not missing Lou Dodds? Think again.
After Dobbs announced his resignation on air on Wednesday November 11, CNN suffered a 25% decline among all viewers in Dobbs’ 7pm time slot, and a 26% decline among adults 25-54.
Meanwhile – surprise, surprise – CNN’s competition in the 7pm slot at FOX News, The FOX Report with Shephard Smith, scored its highest rated month of the year in November with more than 2.1 million total viewers and just over 500,000 viewers in the A25-54 demo.
CNN’s fall after Dobbs’ departure also allowed MSNBC’s Hardball with Chris Matthews to eke its way into second place 7 pm slot in November with 672,000 total viewers and 184,000 viewers among Adults 25-54.