“I really don’t know whether we’ll be printing the NY Times in five years”

Those words came from Arthur Sulzberger, owner, chairman and publisher of The New York Times. His stated goal, to transition the NY Times from print to the internet. Welcome to the new world, although the transition may be harder than you think. The NY Times needs to remember one important fact, whether it be in print or on the internet people want reliable news, sourced, correct and that they can trust. That may be your first order of business.