Talk about “IRRESPONSIBILITY” in advertizing? Energy Drink, Cocaine

What good reason can there be in naming a drink, Cocaine? How irresponsible can anyone be? It does not contain anything illegal, but how could anyone promote a product with the name cocaine to the younger crowd? Candy cigarettes went by the wayside because it was deemed irresponsible, the promotion of a drink by the name “cocaine” is thought to be in anyone’s best interest?

What a marketing ploy. Promoting energy drinks to the club scene. Talk about trivializing a real problem. What’s next a candy bar called, “oxycontin” or an herbal tea called “heroin”?

“The drink is meant to have fun with it”.

VIDEO of owner of company spinning his nonsense, have to see it to believe.

This new energy drink is 350% stronger than Red Bull. They want to educate people … yea right. Their market research is based on NYC and LA. Sounds like main stream America to me. (MSNBC)

 UPDATE: 9/21/06, ‘Cocaine’ drink claims to be real thing

Exactly what part about glorifying drugs to make money doesn’t Las Vegas-based drinks company Redux Beverages get?

Anti-drug campaigners today attacked the makers of a soft drink who have called their product cocaine.

The high-energy drink is being billed as a “legal alternative” to the class A drug, using a massive hit of caffeine instead of cocaine.

Its maker claims the title is “a bit of fun” but critics slammed the technique as a cynical ploy which could tempt young people into using drugs.