Talk about “IRRESPONSIBILITY” in advertizing? Energy Drink, Cocaine


What good reason can there be in naming a drink, Cocaine? How irresponsible can anyone be? It does not contain anything illegal, but how could anyone promote a product with the name cocaine to the younger crowd? Candy cigarettes went by the wayside because it was deemed irresponsible, the promotion of a drink by the name “cocaine” is thought to be in anyone’s best interest?

What a marketing ploy. Promoting energy drinks to the club scene. Talk about trivializing a real problem. What’s next a candy bar called, “oxycontin” or an herbal tea called “heroin”?

“The drink is meant to have fun with it”.

VIDEO of owner of company spinning his nonsense, have to see it to believe.

This new energy drink is 350% stronger than Red Bull. They want to educate people … yea right. Their market research is based on NYC and LA. Sounds like main stream America to me. (MSNBC)

 UPDATE: 9/21/06, ‘Cocaine’ drink claims to be real thing

Exactly what part about glorifying drugs to make money doesn’t Las Vegas-based drinks company Redux Beverages get?

Anti-drug campaigners today attacked the makers of a soft drink who have called their product cocaine.

The high-energy drink is being billed as a “legal alternative” to the class A drug, using a massive hit of caffeine instead of cocaine.

Its maker claims the title is “a bit of fun” but critics slammed the technique as a cynical ploy which could tempt young people into using drugs.


Posted September 18, 2006 by
Bizarre, Business | 14 comments

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  • Comments

    14 Responses to “Talk about “IRRESPONSIBILITY” in advertizing? Energy Drink, Cocaine”

    1. Leslie on September 18th, 2006 2:09 pm

      That pushs “Sex on the Beach” down to the #2 position on the list of dumb names for beverages.

    2. Miss-Underestimated on September 18th, 2006 2:18 pm

      Use your wallet: don’t buy it, don’t allow your children to buy it, complain to media enterprises that have them as sponsors. You can do alot of speaking thru your wallet.

    3. scbastian on September 18th, 2006 2:18 pm

      This is both frightening and disappointing. I can’t believe this is even being “dabated” over. This should be a no-brainer.

    4. December_star on September 18th, 2006 2:33 pm

      No one in my household will buy it. I wonder if he ever stopped to think how he might be making it easier for kids to talk about and hide the “real thing”. Unbelievable what people try to get away with anymore.

    5. Miss-Underestimated on September 18th, 2006 2:34 pm


      welcome to the world of shock-greed advertisement

      Whats next an energy drink named heroin, or how about overdose. You know how many teens are intrigued by this advertising. Like cigarettes.

      Like I say—–use your wallet. Better yet teach your teens how these companies entice them to seperate from their money.

    6. KELMAL on September 18th, 2006 3:00 pm

      MISS-u, We agree on this one. I still luv ya!!! KELMAL

    7. Miss-Underestimated on September 18th, 2006 3:25 pm


      Can I make you a fresh spinach salad?

    8. scbastian on September 18th, 2006 3:56 pm

      You are absolutely right, MU. And these companies know exactly what they are doing, too. I know this type of marketing strategy has been around for years now, it is just unbelievable to see how blatant it has become. I always ask my husband how the masterminds behind these exploitative methods sleep at night. I’ll tell you how…they’ve sold their conscience for the dollar.

    9. KELMAL on September 18th, 2006 4:01 pm

      MISS-u, Yes you can !! See we can be friendly !!! Luv Ya Kel !!! -R4N-

    10. KELMAL on September 18th, 2006 4:49 pm

      scbastian, Yep, It always comes down to the ALMIGHTY $$$ DOLLAR $$$$$$

    11. MJA on September 25th, 2006 1:48 pm

      You dumbasses, why isn’t anyone complaing about coca cola? It was actually made with real cocaine years ago and to top it off its called “coke” isn’t that slang for “cocaine”? It really blows my mind how nieve people really are. Do really think that because teens see the word “cocaine” on a drink they’re gonna snort a line, come on! The world has changed, kids know alot more than you all did about the world when you were young. Sorry but the truth hurts.

    12. David Karner on September 25th, 2006 3:41 pm

      Looks like the Libertarian party has found its presidential candidate! : )

      The guy who invented this drink marketing campaign is no hero; he is just an a-moral scumbag. Yes, MJA, kids have changed, from MTV to gangsta culture, we’re becoming a nation of complete a**holes who have absolutely no respect for anything or anybody, including themselves.

      I don’t know which is the scarier proposition – the idea that someone would stoop so low to make a buck, or the idea that the producers of this drink actually believe that what they are doing is above the board. Why not call it “Rape?” Or “Drive-By?”

      I know that it is every generations’ perogative to grouse about the “kids these days,” but I’m seriously worried about them. We’ve created a “law of the jungle” mentality, where fear and intimidation have been confused with “respect,” where back-stabbing is expected and encouraged, and absolutely nothing is off-limits in the pursuit of greed.

    13. MJA on September 25th, 2006 7:10 pm

      Libertarian party, that is actually pretty funny. I think u are missing the point, let me clear it up. Just because we have a major corporation (Coca Cola)giving us polar bears at christmas time drinking “coke” doesn’t change the fact that they used to put “cocaine” in their product and the name of their product is in fact still “coke”. I don’t see any blogs on here crucifing them. Its just funny to me that people all of a sudden are offended by anything new and offensive when we have old examples that have been staring us in the face for years.

    14. David Karner on September 28th, 2006 2:45 am

      I hope you realized that I meant that the inventer of “cocaine” was the new Libertarian candidate, MJA, not you : )

      You are right, of course, about the Coke thing. My problem with the “New Coke” is about intent – I doubt the makers of Coca-Cola intended to profit explicitly from cocaine’s anti-law image (then and now). But it is certainly the intent of the “New Coke” to pander to the illegality, and – as I’m guessing that the drink won’t be banned for those 18 and under – one could easily argue that it created a smaller step from the drink “cocaine” to the Real Thing.

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