Time to Make the Donuts – Or Not

Dunkin Donuts built a franchise around the phrase, “Time to Make the Donuts” as the individual store owners and thier employees would get up early to make the donuts for the day. But in an example of pure feckless corporate thinking that rivals horse manure, the Dunkin Brands corporation is looking at outsourcing the donut making.

Dunkin’ Brands Inc. is considering outsourcing its doughnut-making as it expands into new markets, as opposed to having franchisees make them. The goal is to accelerate development of the Dunkin’ Donuts brand outside its core New England stronghold, which would not be affected.

  Ã‚  Ã‚  Ã‚  ”Our whole effort has been to make it easier for new franchisees to come into the system,” said Margery Meyers, spokeswoman for the Canton-based company. “We’re being more proactive about finding a bakery solution in advance in new markets.”

The appeal of Dunkin Donuts is that the product is fresh and homemade. Can you imagine the new ads where Miguel is heading off to the donut factory saying “Time To Make the Donuts” in spanish? C’mon Dunkin Donuts, wake up and smell your coffee!

Michael Vale, better known as Fred the baker of Dunkin Donuts fame, must be rolling over in his grave right now.