EyeTrack, learn how to set up your site more effectively

This is an older article I had sitting up in the attic to post on. Years ago I studies Menu Design for restaurants. If you place your most profitable items in certain places on the menu, people would order them more often. When people look at a menu, they typically follow the same pattern. Top left, Bottom Left, Top Right, Bottom Right. And they tend to linger at top right the longest.

People also follow patterns when reading web pages.

This is the typically how people read a news web page.

Read the whole article here if you are interested in this combination of technology and psychology. If you have a business website, the knowledge may help you and your company.

My favorite quote from the article was this.

The Eyetrack III researchers discovered something important when testing headline and type size on homepages: Smaller type encourages focused viewing behavior (that is, reading the words), while larger type promotes lighter scanning.

Maybe I should shrink the type even more.

http://www.poynterextra.org/eyetrack2004/main.htm

Hat Tip Seth Godin