Advertising Revenue on Google and Yahoo will Beat Network’s Primetime

From Ad Age From Jeff Jarvis:

Yahoo and Google’s total ad revenues this year could rival the combined prime-time ad revenues of ABC, CBS, and NBC — a stunning achievement for the companies and a watershed moment [read: tipping point -ed] for the Internet as an advertising medium.

In terms of revenue, Google’s estimated $3 billion and Yahoo’s $2.9 billion compare with $6.2 billion for the big nets’ prime time. And their market cap is up with the big boys: Google is No. 2 behind Time Warner; Yahoo is No. five behind Disney and News Corp. as well.

“The results from Google and Yahoo combined with softness in traditional media, offer the strongest evidence yet of the dramatic changes occurring in the media and marketing landscape,” Tony Mastin, analyst at William Blair & Co. wrote.

In terms of measured media spending, the Internet was already bigger than outdoor, TV syndication and national newspapers, according to TNS Media Intelligence.

This is a truly amazing development and another tipping point in the growth of online media.