My How Times Have Changed … Disney Hopes to Smell Like a Rose with Pre-Teen Fragrance Market

Can’t we just let children be children?  

What a different world we live in today. Remember when it was a badge of honor for a young lad  to not take a bath? A form of defiance to resist the bar of soap as a pre-teen boy? Remember the old laundry detergent commercials with the children head to toe in mud? Not any more.

In the 21st century Disney looks to make young boys smell their best. I, like many others really have to ask myself, what child in this age bracket cares what they smell like? Let me rephrase that. What boy in this age bracket cares?

Forget the smell of sweat, grass and dirt. Disney Consumer Products wants young boys smelling their best.

Disney is rolling out Pirates of the Caribbean- and Buzz Lightyear-branded fragrances targeting boys ages 4-11 in Latin communities.

The products, which will retail between $9.95 and $19.95, will reach retail shelves by September in time for the holiday season.

This is just a further example of profiting off the idea of not allowing children to be children. Do pre-teen boys really need a fragrance? I always thought we had one. It smelled like whatever mud puddle, grass stain or incident we managed to get ourselves into. Why can’t we just let children be children? What’s next thongs for pre-teens  girls? Oh wait that was tried and was met with incredible opposition, as it should have.