Peabody, MA Schools Look to Sell Ad Space Including Pizza & Ice Cream on School Communications … Does Michelle Obama Know?


Peabody, Massachusetts parents coming soon to a mail box near you from the Peabody school system … a childs suspension notification sponsored by Paul’s Tire and Care care.

That is correct, cash strapped Peabody is looking for different revenue streams in these difficult economic times. They are thinking about ads from local pizza and ice cream shops. HOLD THE PHONE! Pizza and ice cream shops on ads on public school communications for children? DOES MICHELLE OBAMA KNOW ABOUT THIS! Have the Peabody officials got Michelle Obama’s blessing for marketing items to kids that go against her obesity campaign and what big government and the nanny state feels should be allowed for children to eat?

But ads for local ice cream shops or hair salons could soon be appearing on permission slips, class calendars, and school notices sent home with Peabody elementary school students after a unanimous School Committee vote this week.

The novel plan to sell ad space on school communications marks the latest twist in how commercialization of schools — from the sale of billboard space to ads on buses — is generating cash in lean times.

The ads, possibly the first of their kind in Massachusetts, “will have to be age-appropriate, but we’re thinking about ads from local pizza and ice cream shops, dance and karate schools, maybe from a florist or a college,’’ said Superintendent C. Milton Burnett. The initial program aims to earn at most $24,000.

School officials plan to send letters in coming days to solicit ads from more than 500 members of the city’s Chamber of Commerce. They expect advertisers to pay $300 to run ads on some 10,000 sheets of paper in one elementary school. If a business wants to run ads for all elementary schools in the district, the cost will be $2,000.

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  • Comments

    5 Responses to “Peabody, MA Schools Look to Sell Ad Space Including Pizza & Ice Cream on School Communications … Does Michelle Obama Know?”

    1. kitty on October 2nd, 2010 4:49 pm

      I’m kind of surprised by this as most Massachusetts Schools are working closely with a campaign from the State with supplying Mass schools with farm fresh produce and fruits ~ and steering away from this type of choices…. it seems opposite to what message Doctors even are trying to educate families to make healthier choices and not eat this type of fare ~ due to the epidemic Nationally for obesity in children… (not that I’m saying Pizza is totally bad for you)… ice cream on the other hand…

      There has to be a better way to obtain money for the school systems than to resort to this type of “Advertising”… folks are barraged enough with Ads… it’s old fashioned ~ 10,000 pieces of paper seems wasteful and they (theSelectmen,PTA,Sptdnt.)They need to come up with more innovative progressive way to get support.

      Perhaps the School could approach it’s Business Community within the Chamber of Commerce to give donations rather than having this desperate approach and have nutritionists/ professionals visit the schools to educate children & their families on lifestyle changes and make healthier choices to combat obesity.

      One gym nearby has a spin-a-thon to raise money for local schools for their programs and it’s awesome… children and encouraged to participate and it’s a 24 marathon of a lot of folks who take turns signing up to ride on a spin bike and it’s 24 hours of spinning… they also teach wellness and health…. very fun for all…

      there’s an innovative, proactive way to raise $ and healthy too…

    2. NGBoston on October 2nd, 2010 4:51 pm

      Since Michelle’s vegetable garden @ Pennsylvania Ave was a bust….not sure her tomatoes would have saved the day anyway.

      Not sure what to make of the twist on Ads above…creative marketing or desparation?

    3. A Texas Grandfather on October 2nd, 2010 8:56 pm


      Are you aware that the White House vegetable garden was a total fake from the get go?

      The only time Michell Obama got near the garden was for a photo op.

    4. kitty on October 2nd, 2010 8:57 pm

      ~certainly not creative marketing… they are desperate for sure ~

      It’s stupid.

    5. NGBoston on October 3rd, 2010 12:47 pm

      #3- Honestly, I never followed the story on Michelle’s garden—not surprised it turned out to be a hoax. I just recall reading somewhere that it was a dismal failure, just like her Husband’s tenure.

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