Jet Blue Comes Out with New Ad Campaign Targeting CEO’s who Hide Money in Aruba … The CEO’s Guide to Jetting


Once again out of the clear “Jet” blue, a scandal is attached to an island that has become known for it’s corruption.

The CEO’s Guide to Jetting: It’s no longer economically feasible for CEO’s to fly around on their own corporate jets. Jet Blue has the answer and a way for CEO’s to hide money and bonuses in the process. Looks like its not only AIG exec’s who will be able to take advantage of Jet Blue’s offer, bout exec’s at Fannie Mae as well.

Jet Blue is taking advantage of the present economic crisis and America’s anger with corporate CEO’s in their most recent ad campaign targeting who else … CEO’s. The ad is obviously tongue and cheek in an effort to be more hip and Southwest-like.


Click on picture to watch Chapter 1
Welcome Aboard

Jet Blue can get you  to many cities where you already own homes or hide money. Guess what the first place is they reference after hiding money? That’s correct, you guessed it, Aruba. Make sure and watch:

  • Chapter 1: Welcome Aboard
  • Chapter 2: The Airport
  • Chapter 3: The Flight

For the Aruba Kool-Aid drinking, non-sarcasm understanding apologists, please do not try and defend this ad as painting Aruba in a positive light. Referencing corporate CEO’s, hiding money and Aruba in the same sentence is never a good thing.

If you liked this post, you may also like these:

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  • Set Jetting the New Fad in Travel
  • President Barack Obama Insults America Again, “We’ve Been a Bit Lazy”
  • Sopranos Tour in New Jersey, a real “Hit”

  • Comments

    40 Responses to “Jet Blue Comes Out with New Ad Campaign Targeting CEO’s who Hide Money in Aruba … The CEO’s Guide to Jetting”

    1. dotratc on March 19th, 2009 8:20 am

      Hello. This is your resident “Aruba Kool-Aid drinking, non-sarcasm understanding apologist,” checking in. lol

      I found the entire ad campaign to be in extremely poor taste but I hardly saw it as a subliminal negative swipe at Aruba (no more than I saw it as a negative subliminal swipe at Nantucket). On the contrary, Aruba came off as a desireable vacation destination; nothing more, nothing less.

      Surely you don’t think that the creators of that ad were trying to cast negative light on one of Jet Blue’s own destinations.

    2. dotratc on March 19th, 2009 8:54 am

      I just realized that I made a typo when I entered my email address, so I am resubmitting my prior comment. Here ’tis:

      Hello. This is your resident “Aruba Kool-Aid drinking, non-sarcasm understanding apologist,” checking in. lol

      I found the entire ad campaign to be in extremely poor taste but I hardly saw it as a subliminal negative swipe at Aruba (no more than I saw it as a negative subliminal swipe at Nantucket). On the contrary, Aruba came off as a desireable vacation destination; nothing more, nothing less.

      Surely you don’t think that the creators of that ad were trying to cast negative light on one of Jet Blue’s own destinations.

    3. Dolf on March 19th, 2009 9:25 am

      mmmm, hiding money on Aruba.

      might be wise for me to forward this to the FIOD (Dutch IRS)

      freaking Aruban leeches

    4. Susan on March 19th, 2009 11:59 am

      If I were to ever “hide money”, I certainly wouldn’t hide it on that third world, poverty stricken, drug infested, lawless Dutch protectorate of Aruba!! Switzerland would be a safer place…



    5. dotratc on March 19th, 2009 1:02 pm

      Dolf and Susan,

      You guys realize that the Jet Blue ad is an attempt at humor. They aren’t really advocating using Aruba as a haven for hiding money.

    6. Scared Monkeys on March 19th, 2009 6:50 pm


      They are using hyperbole and stating the obvious .., that is exactly what Aruba is used for.

      Jet Blue is not advocating it … they are stating fact.

    7. Susan on March 19th, 2009 8:01 pm

      dotratc – Sorry, but I have no sense of humor…remember! LOL ;-)

      It’s been a long two days, deadlines to meet, didn’t get in until shortly after 7pm (shopping for 50th birthday gag gifts, plus pot leaf earrings…lmao), had to feed and water the critters, clean out their stinking litter box, take legal prescription drugs for the neurologic damage and pain sustained from a broken neck due to a head on collison, then finally take the time to watch Jet Blue’s stupid Aruba commercial…

      Anything that mentions Aruba is disgusting and vile!

      My idea of humor would be to watch Urine and Paulass van der Slut, and the Kalpoe brothers get the hell beat out of them for what they’ve done to Natalee and her family.



    8. HOPE on March 19th, 2009 8:09 pm

      Hey, Red!


      What does Aruba care? They have an economy based on criminal activity and it’s been that way long before Natalee Holloway went there. It WAS their little secret, receiving extensions from the State Department for the completion of their money laundering reports. The U.S. knows they are laundering money and allowing people to move to their island with far more cash than the law allows, while The Netherlands has released reports that say their immigration numbers don’t match. Not to mention the tonnage of narcotics that are smuggled through that ‘piece of shit’ island each month!

      So which is it, Aruba?

      Do you have too many people or too few?


      Americans, please, stay out of Aruba!

      You, too, could go missing…


      Justice for Natalee!

    9. HOPE on March 19th, 2009 8:11 pm


      Once a rat…

      ALWAYS a rat!


      Light the Fires!

    10. HOPE on March 19th, 2009 9:54 pm


      This is not the last we will hear about Aruba…

      Better fasten your seat belt!


      Beat the Drums!

    11. Carpe on March 19th, 2009 10:42 pm

      Economy shrinks by 2 percent
      March 19, 2009, 14:44 (GMT -04:00)

      ORANGE CITY – The economy shrinks by 2.1 percent as shown by the economic estimates of Department of Economic Affairs, Trade and Industry this year. Especially with the construction is bad

      In the second edition of Aruba Economic Outlook notes the economy of Aruba anything but rosy.
      The global crisis in the financial market begins to get its impact on tourism and trade in real estate on the island. The Gross National Product shrink by 2.1 percent due to a decrease in the number of tourists by 7.5 percent.

    12. Carpe on March 19th, 2009 10:51 pm

      F ‘em.

      They are dying like the dogs they know they are.

      The Kalpoes will die like dogs.

      The Vandersloots will die like dogs.

      God has a way of evening the score of the Aruban Sodomites.

      He never forgets.

    13. Carpe on March 19th, 2009 11:11 pm

      Natalee Holloway, based on the book Loving Natalee: A Mother’s Testament of Hope and Faith, has been scheduled for April 19 on LMN.

      Tracy Pollan (Mrs. Michael J. Fox) stars as Beth Twitty, Natalee’s mother. Grant Show plays her father Jug. New face Amy Gumenick plays Natalee.

    14. Dolf on March 20th, 2009 2:29 am

      Susan, you broke your neck??
      Glad to see that you have recovered!!

      btw. sidenote: Philips is the world biggest manufacturar of advanced medical equiptment. ;p

    15. ANewGirl on March 20th, 2009 6:19 am

      Can’t wait till the Movie is broadcast. Although a complete unjustice has been done to Natalee Holloway and her family, we will never forget.

      Glad the story is still out there….hope Carpe is right about the murdering rapist VanDerSloots and Kalpoes dying like dogs one day, too…in fact, rather enjoying just the thought of it.


    16. dotratc on March 20th, 2009 6:44 am

      Well then how do you guys feel about the Jet Blue ad? I mean, Aruba is one of Jet Blue’s destinations, so the ad is promoting travel to Aruba in a humorous way. And, you know what they say, there is no such thing as bad publicity.

      Bottom line, I can see where some people might take Jet Blue up on their offer to fly to Aruba, but I cannot imagine anyone who was originally planning to go to Aruba changing their mind based on the Jet Blue ad.

    17. Susan on March 20th, 2009 8:51 am

      Yes, Dolf, my neck was broken in a head on collison at C7 and T1 :-( If the break had been at C1/C2 (at the base of the brain), I would have died instantly…

      To top it off, I had just had neck surgery to remove 3 bulging disk at C4 thru C6 three weeks earlier. I still say if I’d been able to get out of the car that night (but I knew not to get out and move around), I would have beat that stupid woman’s arse that crossed over into our lane.

      Thanks, I’m glad I’ve recovered to some extent, also :-) I’m still claiming 100 percent!

      dotratc – The Jet Blue Ad sucks!

    18. Mike on March 20th, 2009 8:55 am

      Hopefully the movie shows the truth of what has happened. And not a fluff piece.

    19. joe on March 20th, 2009 9:06 am

      who cares? americans are coming in daily by thousands….they love aruba////paradise!

    20. Susan on March 20th, 2009 9:23 am

      ANewGirl – You are right, we will never forget!!

      This new Lifetime movie will help shed new light on what really happened to Natalee and the hellish torment her family has had to endure…

      Things never had to happen the way they did. If the Aruban LE had not covered up for the van der Sloot’s and the investigation into Natalee’s disappearance had been handled properly, Aruba, as a whole, might have continued to thrive as a tourist destination.

    21. Dolf on March 20th, 2009 10:20 am

      well, its good to have you amongst us.

    22. dotratc on March 20th, 2009 10:27 am

      But #20, Aruba set records for overnight tourist stays in both 2007 and again in 2008. The numbers are down this year but that is obviously because of the recession in the U.S. and Europe; not because of any alleged coverup or the handling of the disappearance of Natalee Holloway. The Jet Blue ad (as well as the Dilbert cartoon from a couple of weeks ago) shows the current mainstream mentality; nobody in the real world thinks Aruba is anything like the fictitious hell-hole that you guys portray here.

    23. Susan on March 20th, 2009 11:51 am

      But #22, Aruba set records for overnight tourist stays? Show us the facts. Please don’t BLAME the economy on Aruba’s tourism downfall. If people wanted to go to that HELLHOLE bad enough, they would regardless. Aruba has no one to blame but itself because of the cover up and mishandling of the investigation into Natalee’s disappearance…

      I am beginning to think you are either Aruban or an Aruban sympathizer after all, especially after stating we here at SM are not a part of the “real world”.

      In your words, Aruba is not a “fictitious hell-hole”? It’a just the opposite…a PRIME EXAMPLE of a “hell-hole!! TOURISTS BEWARE!

      What exactly is it that you don’t get when it comes to Aruba and the disappearance of Natalee Holloway?

      Stop drinking the Aruban kool aid or as Red puts it, put the crack pipe down, boy ;-)

    24. Susan on March 20th, 2009 11:51 am

      Danke, Dolf! It’s good to me here :-)

    25. Susan on March 20th, 2009 11:54 am

      I meant “It’s good to be here”.

    26. dotratc on March 20th, 2009 12:56 pm

      Okay, Susan, you want facts, Aruba welcomed 825,137 stay-over tourists in 2008, up from 772,036 in 2007.

      I don’t have links to prove it, but tourism is down in Las Vegas, Hawaii, and all other U.S. resorts in 2009 due to the economy. It is fair to conclude that the drop in numbers that Aruba has seen so far this year is also attributable to the U.S. economy.

      What I don’t get is what the boycott-supporters think they can accomplish. Do you think that your efforts will help bring the case to a resolution or are you just trying to punish innocent people (innocent people that were very, very good to the family of Natalee Holloway, I might add)?

    27. Susan on March 20th, 2009 2:38 pm

      dotratc – ATA provided the figures in the link you posted. Do you really think the report was accurate and truthful? ATA wants the world to believe tourism in Aruba is alive and well, but FORTUNATELY that is not the case. Stay overs are overnight, right? That is not very impressive.

      As far as the boycott against Aruba goes, the boycott was originally intended to put pressure on the officials of that God forsaken SEWER to do the right thing by Natalee and her family. Also, it was to help prevent more tragedies, like Natalee’s, from occuring. It was never intended to hurt the innocent people of Aruba. The innocent people of Aruba have no one else to BLAME for the tourism industry’s downward spiral, except their officials and the van der Slut’s.

    28. dotratc on March 20th, 2009 2:58 pm

      Well, Susan, the ATA has also provided figures that confirm that tourism numbers for 2009 are down from last year. Obviously, they don’t just inflate numbers arbitrarily. And, for your information, overnight stays means that they checked into a hotel and stayed at least two days (as opposed to the tourists that arrive on cruise ships in the morning and leave that evening on the same ship). The average stay for the former group of tourists is over one week. And, yes, that is impressive – in fact, it is amongst the highest lengths of stay in the Caribbean.

    29. FL on March 20th, 2009 3:42 pm

      Hopefully some good and hot news:

      Officials on Aruba seem to have found a body that might be Natalee Holloway. It is unknown if we can trust this news, so be cautious. There is no other news but I’ll keep you informed.


    30. FL on March 20th, 2009 3:47 pm
    31. Maggie on March 20th, 2009 3:50 pm

      Fly to Aruba… I hear they have beaches to die for… spaceships land and take off with tourists now and then.

    32. Miss-Underestimated on March 20th, 2009 5:52 pm

      Hey Anyone hear anything about Dave Holloway bringing dogs to search?

    33. Miss-Underestimated on March 20th, 2009 5:55 pm|aim|dl1|link4|

    34. Susan on March 20th, 2009 7:56 pm

      FL and Miss-U -

      My heart sinks when I think of the possibility of this being true :-( But, at least the family would finally have some closure and Natalee could FINALLY be brought back home to be laid to rest…


      But, we also know all about the wild goose chases, etc.

    35. athena on March 20th, 2009 10:07 pm

      Aruba is a sh****** where ugly fat people go now.

      Aruba is not special & not even worth talking

      about much less going to the sesspool liars and


      When you think of a fun holiday Aruba is the last

      place people think of going now.

    36. Susan on March 20th, 2009 10:32 pm

      Greta said tonight that Natalee’s remains have NOT been in Aruba, so the latest rumor is just that, an unfounded false lead…

    37. Susan on March 21st, 2009 7:55 am

      Chicopee man leaves for Aruba to help with search for missing teen Natalee Holloway
      by The Republican Newsroom
      Friday March 20, 2009, 6:48 PM
      From staff reports

      CHICOPEE – A Chicopee man left for Aruba Friday morning to help with the search for Natalee Holloway, of Alabama, who has been missing for nearly four years, television station abc40 of Springfield is reporting.

      The station, also known as WGGB-TV, Channel 40, is reporting that Fred A. Golba, who runs a canine rescue unit he calls Coast to Coast Canine, left for Aruba at 6 Friday morning.

      The television station says that Golba was sent by Natalee’s Holloway’s father. He and a cadaver dog will be searching the bottom of an Aruban pond, according to the station.

      New lead in Natalee Holloway case

      Natalee Holloway was reported missing in Aruba in May 2005 when she was 18 years old.

      In an exclusive interview with abc40, Goldba said that a witness has just come forward, claiming he saw lead suspect Joran van der Sloot leaving a pond the night the girl disappeared. The witness said van der Sloot was wet up to his chest and was missing a sneaker. Golba will be looking for either Natalee’s body or that sneaker.

      “I have more confidence in this pond than any other of the eight trips I’ve made to the island,” he told abc40′s Kathy Reynolds.

      Golba brought his search dog Rhino to Aruba with him.

      Golba has been involved with the case since 2005, according to abc40.

      For more information, watch Fox6 News at 10 and abc40 News at 11.

    38. HOPE on March 21st, 2009 2:35 pm

      Hey Rat!

      You are no more Aruban than I am Eskimo. You were raised in America. What the f do you know about what it’s like to be an Aruban, much less, an Arawak? Do something useful and stick your nose in a law book and, really, do something useful for mankind, as a whole, instead of trying to protect a bunch of varmints!

    39. HOPE on March 21st, 2009 2:38 pm


      Yeah, and some people stay ‘forever’


      Don’t forget about Natalee…

      Boycott Aruba!

    40. alex h on April 10th, 2009 12:15 pm

      o ya arubas such a hell-hole.waking up at 11, layin on the gorgeous beaches, having lunch, going to the pool for happy hour sippin some pina coladas, then to gourmet dinners, repeat for 2 weeks. damn, i love hell.
      i have nothing but respect for natalee and what happened. the government MAJORLY messed up.however, its not the innocent citizens of aruba”s fault. aruba’s not the ghetto, she was at a bar, they dont just beam down and take away tourists..its a little exaggerated the way people paint it out to be.

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