Abercrombie & Fitch in Trouble Again With Obscenity Laws with Ads


Its like Ground Hog Day, if its a new Abercrombie & Fitch ad campaign, then it must also be cutting edge ad bordering on obscenity. Once again A&F has produced ads that have caught the ire of the public and in this case, a cities obscenity laws. However, I must say I have seen much worse in the past from Abercrombie & Fitch. Picture in question available here.

The citation was issued under City Code Section 22.31, Bernstein said, which makes it a crime to display “obscene materials in a business that is open to juveniles.” He did not say what was being done with the pictures and when the manager, whose name was not released, is scheduled to appear in court.

Its an age old battle,  one person’s obscenity is another person’s art. In today’s market of sexually explicit ads, that line has never been crossed and issue discussed more often.

Police confiscated two billboard advertisements from the Abercrombie & Fitch store at the Lynnhaven Mall Saturday afternoon, saying they were in violation of city obscenity laws.

The store’s manager was also issued a criminal citation on obscenity charges.

The black and white ads depicted models in a partially nude state.

One shows a group of shirtless male models, one of them with his jeans low enough to show a part of his buttocks.

Police say they received several complaints about the ads and had met with local store officials, in which police informed them they were in violation of the code. (WVEC)

Abercrombie & Fitch are no strangers to ad controversy. They have been pushing the envelop for years and in many cases went over the edge.

Posted February 3, 2008 by
Bizarre, Business, Child Welfare, Crime | 3 comments

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  • Comments

    3 Responses to “Abercrombie & Fitch in Trouble Again With Obscenity Laws with Ads”

    1. Brady Finch on February 5th, 2008 12:34 pm

      This whole scenario is ridiculous and a waste of time for both parties. The person who complained about the marketing must have been living in a cave for the past decade. Look at television. Reality TV shows often show topless woman and only blur the nipples. They might as well just not blur anything at all. Without a doubt there is far more cleavage exposed on everyday TV then in the one photo where a bit of the underside of a girl breast is exposed. I respect and understand a parents decision to shelter their children from such content, but the fact of the matter is that they probably see similar imagery on television on a regular basis. Why is everyone always so critical of A&F? Perhaps it is because they are unhappy with their own appearance and are jelouse of the models. After all denial and anger are on of the steps of Sigmund Froid’s Denial theory. The fact is that Abercrombie and Fitch is intended for the 18-24 age group. It always angers me when older people come in during my shift and spend the whole time insulting and berating the store for no reason or make rude comments about my job. If you don’t like it, don’t shop there. Simple as that. Abercrombie and Fitch is a state of the art brand revolutionizing teenage america and providing vast job opportunities for individuals such as myself.

    2. Kay on November 10th, 2008 2:31 pm

      I am a german student and now looking for people / ex staff who have

      been working at Abercrombie and Fitch for a longer time.

      I am writing my dissertation and the theme is “Successful business

      concept – Abercrombie and Fitch”

      Therefore I need feedback from (ex) employees, which want to give

      some informations about this company. Good things, bad things, every

      information is welcome!

      This company will open their stores in 2009 in Germany and

      unfortunately I can´t get any information of insiders in my country


      Is anyone interested to give my some infos?

      Mail: DaBookman@web.de

    3. WMD: Weapons of Mass Distraction. « {the new black} on March 1st, 2010 7:06 pm

      [...] some people felt it sent the wrong message. (abercrombie & fitch recently had a slogan “get into our jeans and she’ll get out of hers”…. that’s not the wrong message AT ALL!) the complainants felt the ad was degrading to women and [...]

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