Walmart WTF Were You Thinking … “Who Needs Credit Cards …” Panties Targeting Young Girls Pulled



Is this how desperate merchants have become to sell sex to kids? Can we please just let children be children? This may have been a bit more appropriate to sell in a novelty store to adults, not young girls.

Walmart was forced to pull its Santa panties targeting young girls after outrage from parents and others. The panties had on them … “Who needs credit cards” … on the front and “When you have Santa” on the derrière. Did people actually sit around a table at a board meeting and some how think that this was OK? Does the buyer who was responsible for this maybe need a psych evaluation?  How could anyone really think that this slogan was appropriate? Pervs! It misses on every level imaginable.


How could anyone in their right mind think that the marketing of such an item is nothing more than child exploitation? One would think that WALMART would have learned from the outrage back in 2002 when Abercrombie & Fitch received negative PR when they tried to market “eye candy” thongs to 10 year olds. Stop pandering and promoting the sex exploitation of children. Is that really a difficult concept to grasp?

“There’s nothing quite like telling adolescent girls that they don’t need to worry about finances since they have their very own moneypot between their legs,” Jessica Valenti, the executive editor of, wrote on the panty blog post.

Scarlett was so incensed by the message on the front of the panties, she didn’t even see the Santa kicker in the rear, she wrote on the blog.

“I still think that the entire thing is messed up. This isn’t just a cute T-shirt that says ‘Just ask Santa,’” she wrote. “This is a pair of panties. Exactly how nice to Santa would the girl have to be in order to get stuff?” (Fox News)

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  • Comments

    23 Responses to “Walmart WTF Were You Thinking … “Who Needs Credit Cards …” Panties Targeting Young Girls Pulled”

    1. Richard on December 13th, 2007 10:08 am

      Whoever came up with this sort of thing deserves to be in Aruba. At what point did our culture go over the edge, where sniggering innuendoes came to pass for … well, for anything?

      The steady erosion of fundamental decency has been a slow, but accelerating, process over the decades. Now we’re seeing the results.

    2. Miss-Underestimated on December 13th, 2007 10:57 am

      I agree with Richard. You know what’s more fightening? The parents who buy this trash.

    3. ldstlou on December 13th, 2007 1:10 pm

      This is just hideous!!! I am so glad I have a boy, I wouldn’t even know where to begin trying to undo mentally what the media does to our daughters. I thought it was tough when I was growing up, but today, everything is about sex and being sexy. Appalling!!

    4. ayfit on December 13th, 2007 3:42 pm

      Can I get these in an 8-ADULT SIZE for my wife. HO HO HO !!!

    5. Brenda on December 13th, 2007 4:59 pm

      I understand why people are offended that this is on the shelves. But, decent parents shouldn’t have to worry about, when i was younger my mom bought my clothes, made sure i was dressed properly to leave the house and did my laundry, so if i had attempted to buy something like this and my mom saw it she would have thrown it away and i would have been in trouble. The problem isn’t the compnaies that market these products or the kids who want to but them, its the parents that are buying this crap for their kids. When you see 14 and 15 year olds dresses as hookers, who let them out of the house, who bought their clothes, or took them to buy their clothes? Parents need to step up and take responsibility and stop trying to be their kids friends and making sure their kids are cool. Thats the problem, parents need to crack down and control their children because after all until you are 18 your parents are in control. Thats it bottom line, if the kids don’t like it tough luck, lock them in their room until they are 18. Kids don’t need cell phones or internet to survive they need loving caring parents.

    6. Bob on December 13th, 2007 6:02 pm

      Girls? How about what the modern system does to boys? Answer: tries to make them into girls. One look at the whole emo thing will tell you it’s succeeding, too.

    7. Gilbert Atoms on December 13th, 2007 6:19 pm

      I think this is a total over-reaction. The statement on the panties is rather innocent from a child’s point of view, and it’s only made dirty by those who have dirty minds.

      Sure the feminists are pissed because it implies that women can rely on men. i would suspect nothing less from a feminist spokesperson.

      It’s laughable to think that these undies imply anything about being sexually promiscuous. Innocense is in the mind. And children don’t think that way. At least they shouldn’t. I don’t find it offensive at all. Its an over reaction.

    8. kitty on December 13th, 2007 6:30 pm

      “Who needs credit cards”
      “When you have Santa”

      that’s what I call a Holiday Ho, for sure!

      Folks who purchase this trash, are D-U-M Stupid!
      (yes, I know how to spell dumb)

      most of the clothing for children/teens now-a-days is inappropriate and unflattering…why parents today aren’t more outraged as to the selection and poor choices offered for clothing these days, I’ll never understand…

      ’bout time, some folks spoke up ~…
      I’m sick of seeing girls looking like Ho’s… and little tartlets… (I’m thanking God I had boys!)

    9. da_wench on December 13th, 2007 7:28 pm

      My mother made me wear granny panties until I was 17 and joined the Army…then she had no say at all. I hated her for it, but when I had my own daughter, I understood. Of course I didn’t make my daughter wear ugly granny panties (or bloomers as my Granny called them…lol), but when she was 10 and asked for a thong beause they were “cute”, I went through the roof. I told her if she wanted panties up her crack, I’d give her a wedgie. I didn’t mind her wearing cute undies because I know that wearing pretty panties makes a girl feel pretty, but thongs, g-strings and the slutty sayings that are printed on underwear these days on little girls and teens are not “cute”, they’re trashy!

    10. Patti on December 13th, 2007 10:41 pm

      Scarlet: Get your mind out of the gutter!

      Walmart, as a corporation, has donated alot of money and time to finding missing children. I don’t think that they would put anything on their shelves that would encourage child abuse or child prostitution.

      I’m with Gilbert on this one…

      To say, “Who needs credit cards when you have Santa” to a generation of girls that have it all, from designer clothes to the latest gadgets and gizmos, is not saying much of anything. We raise our girls to love to shop. ‘Shop til you drop’ is our motto… and most of America does their purchasing with plastic.

      It’s only dirty, if you make it that way…

    11. Patti on December 13th, 2007 10:55 pm

      Girls are always going to want to be women.

      It’s not until they’re women,

      that they wish they were little girls.

    12. Scared Monkeys on December 14th, 2007 1:00 am

      #10 Patti, you made my point.

      Although I do think they are being exploitive, no matter what they may give to charities … they are even professing more evils by promoting the use of credit cards … plastic in itself is the evil Satan.

    13. Patti on December 14th, 2007 1:29 am

      Thanks, Red…

    14. Scarrlett on December 14th, 2007 5:28 am

      I, like the other Scarlet do not have to have their mind in the gutter to see this is suggestive and just wrong on a little girls panties..My mom would of nither bought or would have allow me to wear such garb. If this saying was on a girls and or boys T-shirt,keychain,pocketbook or hat it would still be a stupid phrase, but acceptable.There is enough sex exposure to kids these days with all their gadgets and movies and TV.Put these panties in the adult section please and put Monday,Tuesday,Wed.,etc.on the children undies.

    15. Pat in Alabama on December 14th, 2007 10:00 am

      If you have boys don’t relax too much, the music we are allowing our kids to be programmed with is teaching them that girls are hoes, objects of sex, and of little value otherwise. We had better watch out or our boys are going to be just like “the pimps”. One of the most popular songs among boys AND girls right now is “Crank Dat Soulja Boy”. Read the lyrics here:

      After you figure out what Soulja Boy is, go back and read it again to see how REALLY vile this is. Many schools have been playing this song at warm-up before GIRLS basketball games! Part of my younger daughter’s 12 year old soccer team sang the lyrics to this song out on the field before a game!

      We need to wake up and take back our children from those who immerse us in this filth. It is all around us. If we don’t we may find ourselves becoming like Aruba.

    16. Mike on December 14th, 2007 10:59 am

      Patti and Gilbert,

      Exactly who is supposed to reading writing on a little girl’s panties? Why should there writing of any kind on a little girls panties? Do you also feel that thongs are appropiate at this age?

      Guess I’m old school because I see no use except to sexualize the kids even more and it worries me that some on the blog are ok with that.

      And you don’t have to have your mind in the gutter to know whats right and wrong.

    17. Richard on December 14th, 2007 1:51 pm

      It seems clear to me that the message on the panties is a kind of sexual innuendo. These days, suggesting that such things are not proper for the world of children is passe.

      Yet I do suggest it.

      By the way, I think there’s legitimate reason to be concerned over popularizing credit cards to children as well … but enough for now.

    18. Richard on December 14th, 2007 1:52 pm

      If a message is printed on panties to begin with, doesn’t that imply that it’s OK to show this message to others, or that it’s assumed that children will be revealing the message?

      Maybe I’m being too severe on this … but that’s how it seems to me.

    19. Patti on December 14th, 2007 3:27 pm

      I also agree with Pat from Alabama…

      My Point:

      We are the ones in charge of our kids. We are the ones that are responsible for instilling morals in their hearts. We have a generation of B.R.A.T.’s that have it all, and we are the ones that send the message that it’s not who you are, it’s what you’ve got. Little girls are exploited even more than boys in this regard. We, ourselves, teach them that shopping is their “gender” right and having a credit card says more about their character than the things they can buy with it. We live in a free enterprise being bombarded with products that is our choice to buy. The phrase speaks more to our materialism than it does to our sexuality, in my opinion. So is that feminine? I suppose it’s up to the consumer. Where do you draw the line?

      I still think that the phrase on the panties was overly publicized and over-rated. I agree with Pat, there are alot worse things that our kids are exposed to.

    20. Richard on December 14th, 2007 4:54 pm

      I also agree that there are worse things … but the merely bad and stupid deserve comment as well as the outrageous and horrific.

      Anyway, at least there was enough of a response to get WalMart to withdraw them.

      Maybe someday there will be similar anger about the atrocious garbage shows on TV that devote time to the Hollywood trash. Here’s hoping.

    21. Kitty on December 15th, 2007 7:24 pm

      well said, Richard…
      using panties as a billboard for credit cards is DUM-stupid~ and there is a lot of garbage shows on TV and trash that Hollywood shoves our way…

      I do feel differently than Patti & Gilbert and am not over-reacting to this… it’s rather offensive to see that our children are even being offered these stupid sayings to wear… come on,

      I remember printed on panties… those were cute. This marketing idea/comment on the above shown panties that Walmart were selling were inappropriate! and also implying that Santa is your sugardaddy… it implys quite a lot and you don’t have to have an imagination to “get it”…

      Quite frankly, it does imply what it meant to imply ~ and I’m appreciative of parents who made a stink! AS THEY SHOULD HAVE… and should for other things being pushed on our children… let em be children for cryin’ out loud! enough!

      but… SEX sells! We’re not as stupid as they may think… WE get it!

      Now they know…

    22. Mikealyn on February 27th, 2009 5:08 pm

      well i get all my undies from wal-mart and i would have liked those, im 14 but i still wear kiddy undies ;) i mostly wear Hannah Montana panties or little mermaid panties, but thses would be cute, it sucks that they yanked them off, well i geuss im wearing just hannah montana undies from now on ;) lol!!

    23. Stacey P on November 25th, 2012 7:00 pm

      You more than likely will find the Jews are behind this moral decay, they normally are, they control all mass-media and all the banks. This was probably conceived by a Jew.
      SM: Wow, some one might have issues. Imagine replacing the word Jews with blacks and you would be branded a racist.

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