As has been previously discussed, tourism in the Caribbean is on the increase. That is for most islands in the Caribbean; however, Aruba is not one of them.
“Thankfully, we’re climbing and growing quite significantly,” said Hugh Riley, a spokesman for the Caribbean Tourism Organization. (NY Times)
Recently airlines have expanded their schedules to the Caribbean; however, Aruba is getting little attention. The only mention of added flights is that of discount airliner Jet Blue. As of the last tourism reports, Aruba is still in decline. Thus, all this is truly offering is a cheaper way to offer an incentive for the same existing tourists to fly to Aruba rather than on more expensive larger traditional carriers.