Destination Under Scrutiny – Aruba – One Happy Island?
One of the legacies of the mishandled case of the disappearance of Natalee Holloway:
But, not to second guess Island Officials, I do think that Aruba misjudged the media attention and did not effectively present the efforts undertaken there to provide a full picture of their response to the still unfolding unfortunate situation. This is an extremely sensitive issue in Aruba, and the situation goes beyond normal “Damage Control” for Destinations beset with natural disasters, such as hurricanes and tsunamis. One incident, one individual continues to roil the once gentle waters.
It is very easy to become embroiled in the debate on whether or not the Holloway case has been handled appropriately in a legal fashion. Beyond the media frenzy and the political sensibilities (US versus a sovereign entity and even the Alabama boycott), the net result is that the story has “legs”, and, Aruba, as a Destination, will continue to be affected. And, we, the Consumer, are left buffeted by the media wind, therefore, becoming very circumspect with a travel decision.
It is a shame Aruba was not at the forefront with a strategic Crisis Management focus. Millions are spent on Brand Marketing, but their reputation has been tarnished. A first rate publicist or Public Relations Firm should have been retained as the “story” rocketed. Catch up and changing perception are tough assignments! The response will be debated for years. I am still curious about Aruban effort to date.
Safety on minds of students, parents as spring break nears
At night, Murphy and her friends will go clubbing. Though having fun is their No. 1 priority, being safe also is high on their lists.
“Always have someone with you,” Murphy said. “Never let go of your drink. Always know, if someone’s leaving, where they’re going and how long they’ll be gone.”
(Wasau Daily Herald)
Spring break safety
“You have to think that incidents like Natalee Holloway raise your consciousness about what you’ve been teaching your children,” psychotherapist Carla Trusty-Smith says. “It’s unfortunate that something like this tells us we can never be too careful.”
(Burlington Free Press)