One Man’s Middle Name is Another Man’s Marketing Bonanza (aka Thank you Ebay)


It seems one can sell most anything these days on EBAY. Was it advertising space on a bald man’s head again? Nope. Today US software engineer Matthew Jean Rouse sold his middle name.

For the price of $8000.00 a company,, that hosts web sites purchased the right to rename Mr. Rouse’s middle name. So do you think his new name will be Matthew Rouse? It probably won’t matter at this point whether they call him SPIKE. The AP story has been unleashed on to the INTERNET. In what be one of the most foolish comments I have heard in some time …

“I guess I’m just surprised that this would generate that much interest,” Mr Rouse told AP news agency.

I guess I am betting that the same was never thought by the owner of the web hosting company who purchased the name change. What do you think? What do you think this type of advertising would cost?

Man sells middle name for $8,000 on eBay (Sun Sentinel)
Man Sells Middle Name Online (Louisville
Man auctioning middle name on eBay (CNN)
Matthew Sells The Middle (CBS)
US man sells middle name on eBay (BBC)


Matthew young man, you didn’t even come close to what you should have charged.

Submitted to Wizbang’s, The 10 Spot.

Posted April 6, 2005 by
Business, Fun, Main | no comments

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